RAJINI'S  ROBOT

He can get millions raving about tricks like getting a cigarette somersault and land in his mouth or a pair of shades  land on his eyes from mid-air, romance  a woman onscreen  half his age and rake in over Rs 100 Croce in the first  week of his film's release. That's the phenomenon called Rajinikanth.

"Robot", the Rajinikanth- starrer which became the second highest grosser among the Indian films and spawned a slew of Rajini jokes, was set to come to the laboratory of the Indian Institute of Management, Ahmadabad(IIM-A).

As a Part of an elective course called "Contemporary Film Industry : A Business Perspective", students of the postgraduate programme at IIM-A would taken up "Robot" or "Enthiran" as a case to analyse the business of cinema and its success story. The course  will also study 'Muthu' another Tamil film starring Rajinikanth. The movie was later translated into Japanese as 'Muthu: The Dancing Maharaja' which become a raging phenomenon in that country.